A few years ago, if you would have told me that social media was going to be an important asset to a business, I would have shrugged it off as pure nonsense, however, recent trends have proven sceptics like me wrong. Over the past, say 5 years, companies have been able to successfully adapt social media into their businesses. Here’s how your business can benefit from social media.
Get Feedback from Customers
Customer feedback is as important to a business as the product itself. What do customers have to about the product your company sells? There are two ways in which social media benefits a business in terms of customer feedback. One, social media offers a platform where customers can comment about their experience using a certain product. Two, social media offers instant feedback unlike traditional methods such as mail, where customers used to write to business, which could take up to a month for your feedback to be received.
Increase Brand Awareness
The odds that your business is the first of its kind are next to nil. This basically means that if your business is not known by customers, you will have a hard time realising business revenue from sales. This is because people are not aware of the existence of your business. Yes, you might have the best products, but if your brand is invisible, how will you be able to sell such products? With social media, your product can be seen by millions of people around the world.
Advertise your Business
Brand awareness goes hand in hand with brand advertisement and marketing. When you post, say an ad on social media, it is able to instantly reach millions of people, unlike traditional methods of marketing such as handing out brochures and leaflets. Moreover, social media marketing is relatively cheap compared to other methods of marketing such as billboard marketing or TV/radio ads.
Improve Business Ranking and Increase Web Traffic
Investing in a professional business website is important to establish your company’s online presence. However, it is not enough just to have a good website, when you do not get traffic to the site. A social media handle, such as a Facebook account can complement your website by advertising your website. We all know how many people are on Facebook? This will result in an increase in web traffic. Web traffic is important as it improves your business’s ranking on, say Google. Higher ranking helps your business stay ahead of competition.
In summary, continued use of social media platforms by business, small or big, has surpassed everyone’s expectations and with no end in sight, we can only estimate how big an asset, social media platforms will be in future to businesses.